EMS stands for English Market Selection and is a term that has been used in Cuba for over a century to identify the quality of cigars designated for the British market.
English Market Selection In 1993, Hunters & Frankau introduced the EMS Stamp and since then they have awarded it to all boxes and packs of Havanas that pass an additional UK inspection which is conducted once the cigars have reached their duty paid humidified warehouse. It serves as the traditional guarantee of quality and authenticity for Havanas sold in the UK.
In 1997 the colour of the stamps started to change and have continued to do so annually. All packs of Havanas selected for sale by H&F in the UK domestic market bear the EMS stamp.