“Gentlemen, you may smoke”, King Edward VII proclaimed soon after his ascension to the throne. The proclamation struck down Queen Victoria’s ban on smoking on the royal premises. It was a line that would earn the King a place in cigar history and a Swisher brand named in his honour that became the world’s best-seller.

Today, King Edward cigars are smooth, mild, affordable and sold in over 60 countries around the world.

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